As I was suffering some years back some of the new users and some of my readers are suffering for the same thing. What is that?
What is the meaning of the terms like CPM, CPC, CPA, eCPM, eCPC, eCPA and CTR?
So today I have decided to explain you main terms so that you get better idea for google adsense.
Following are the terms which are most used in the online advertising networks.
What is CPM?
CPM – Cost Per Thousand (Here “M” is the roman numeral for thousand)
This is the thing where advertiser wish to pay for per thousand impression of his ads. Let say advertiser wants to pay $100 for 1 CPM for an ad, this means that he will pay $0.10 for each time his ad is shown on any publisher. When the ad is shown thousand times, advertiser pays $100 to the ad agency.
What is eCPM?
eCPM – Effective Cost Per Thousand
This means what will be the publisher’s payout if the entire inventory it has is CPM. They use the eCPM value for inventory’s effectiveness.
What is CPC?
CPC – Cost Per Click
There are some advertisers who prefer to pay only when their ad is clicked by some reader on the publisher’s site. Usually they pay in the range of $0.40 to $5.00 for one click.
What is eCPC?
eCPC – Effective Cost Per Click
Same as the eCPM, This means what will be the publisher’s payout if the entire inventory it has is CPC.
What is CTR?
CTR – Click Through Rate
This value will show that what is the actual click through rate for an ad after each 100 impressions.
Please correct me if I am wrong somewhere. Also share with me this kind of terms as this is really helpful to my readers.
As I have described some basic blogging tips here and tips to do link building for blogs here, now I would like to discuss one important question for which most of the bloggers seek answer. The question is what is the best time to put Google Adsense on my blog?
Somebody will say that there is no need to check what is the best time, just put it from the first day and start earning. Other will say after one month from the day when you start your blog you should put adsense on your blog. But I would say without traffic there is no point in putting ads on your blog. Let say if your blog is 1 or 2 years old but it has only 2 or 3 unique visitors a day then there will be no income from adsense right?
So I have concluded some points depending on my experience and listed them here.
· I will say keep your blog clean and easy to read. Don’t make the blog “Ads blog”.
· Try to create good readership and generate more traffic.
· As per my suggestion once you start getting around 50 unique visitors per day put first ad block to your blog.
· Now stop and see the performance of that block. Also don’t forget to add good content and create new readers every day.
· Now when your unique visitor count reaches in the band of 100 to 200 you can move forward and put second ad block.
· And when you get continuously 200+ visitors every day put all the possible ad blocks you can.
· You will need more unique visitors depending on the niche of your blog. I have just listed the basics.
These are my suggestions but you can apply your brain according to your needs. I would also suggest use one text link advertising network with adsense to get more profit. But the key point is to keep your blog updated and try to get more and more quality readers.
You are always welcome to give your views and correct my errors 
How Google Adsense knows that you are clicking your own ads?
This question is asked so many times by new users. Even I received one comment on one of my previous posts where user asked me whether I have
clicked on my own ads. So let me tell you one thing very clearly, don’t ever try to click on your own ads and never try to fool yourself. Google will surely catch you and soon it will send you the mail saying “Bye Bye!”. Here I have analyzed and make a list of some points describing how Google can know that you are clicking on your own ads.
- Google search: Google keeps track of each and every search made from your PC and your IP.
- Your IP: Google knows what your IP is. Let say you have dynamic IP and it is changing every time, no problem, remember Google is showing all the information regarding your PC in analytics. So they have all the information about your IP.
- Group of IPs: If you try to make group of friends from different parts of the world, then also Google can track everybody and block all the IPs.
- Your PC: Google knows the basic configuration of your PC. (RAM, CPU, BROWSER, etc…)
- Gmail: When you create an account with Google, Google can easily track you whenever you use that account.
- Google Tools: When you registered with any Google API or Tool, you are under the radar of Google. For Example, if you are using the webmaster tool or analytics tool, Google will have all the information regarding your sites and site statistics.
So what I believe Google has more powerful investigating system then Scotland Yard, CIA or FBI.
I suggest instead of getting into this kind of stuff we should do proper link building and SEO for our blog and keep updating unique content frequently.
Please do not hesitate to share your views on this post.
Many of my readers who are little new to blogging world asked me a very important question. “What is better? Reciprocal Link or Backlink?”. Yes this is really an interesting question and before giving an answer to this question lets first see the difference between reciprocal link and backlink.
Reciprocal Link : These links are two way. That means your link on some blog in return to that blog’s link on your blog.
Backlink : Backlink is the link on the other blog pointing to your blog. It can be reciprocal or one way link.
Now the answer to the question:
In my opinion I would prefer a backlink instead of reciprocal. (Yes, I would never ignore the good reciprocal link.)
Let say if my blog has a page with PR3 and i have 1 link of other page of my blog on this page. So my current page’s PR is now transferable to the link of other page.
So that link will get 100% of the transferrable PR. Now let say if I put one reciprocal link on the page with PR3, so now there are 2 links on that page and the transferable PR will be shared among those two. So now both have 50% share in the transferable PR. And I am loosing the share of 50%. Here note that you have not altered your share it is grabbed by some other link.
So what I suggest is if you are offered a one way link and a reciprocal link go for a one way link. Yes you can also go for a reciprocal link if it is really a good reciprocal.
Do not hessitate to share your views on this and also correct me if I am wrong somewhere.
We all know that there are so many parts of the world where people are poor and they don’t have foods to survive. So for this reason i have decided to give my one day income from
this blog to the any organization which works to fight the poverty. I will repeat this action every month. I will be happy if my income will help a poor family to survive.
So I request you all to join this great cause and publish it on your blog.
Please post your suggestions in the way to help them.
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